After the completion of this semester I have came to the realization that I am a radio media consumer. Its not that this particular way is most effective in general, but for my circumstance it is all around me. Due to my heavy schedule I do not have much luxury time to sit around watching television(which i feel is one of the most effective forms of media). I work full time, and am currenlty taking fifteen units. Most of the time I come in contact with the media, is through radio. When I am driving to work or to school, I have the radio on. If I am at work we have the radio. That makes up for most of my media time, which proves the reasoning for media being most effective for myself.